Ripple

“Management can be measured by metrics. Leadership is felt.” ~ Gayle Zalduondo

Business and BraND DEVELOPMENT

Why Work With Me?

Guide. Create. Integrate.

I work with creators, entrepreneurs, and change-makers to unlock their potential and create a meaningful impact. Whether you're building a personal brand, redefining your business, or launching a new vision, I bring a strategic and intuitive approach to help you succeed.

Here’s how I can help:

Clarify and Deepen Your Message: I help you distill your purpose and values into a straightforward, compelling narrative that communicates who you are, what you do, and why it matters.
Integrate All Your Parts: I craft strategies that synthesize every aspect of your personal, professional, and creative identity into a cohesive and authentic expression.
Build Strategic Roadmaps: Together, we’ll create actionable strategies, from messaging to revenue models, that align with your mission and support sustainable growth.
Connect and Energize: By aligning with your natural flow and intuition, we’ll create a foundation that feels balanced, authentic, and empowering.

This process is about more than strategy—it’s a journey to discover, integrate, and amplify your unique story and value. Let’s work together to clarify your message, deepen your impact, and create a future aligned with your essence and goals. 🌿✨

Lets connect

Example of Business Development Solution

Azul- a conscious movement community

Challenge:

Azul sought to define its company direction, strategy, and messaging to better address the shifting needs of its customers in these dynamic times. The goal was to open new avenues and enhance competence to seize emerging trends and opportunities effectively.

Solution:

We embarked on crafting a comprehensive roadmap, delineating Azul's core messaging, operational strategy, revenue model, and annual calendar. This roadmap served as a structured blueprint, empowering the company to navigate and realize evolving market dynamics.

In addition, I spearheaded a transformative initiative with my team, revamping the Azul Portal—an online interactive community. We elevated its aesthetic appeal, streamlined the customer journey, and bolstered its digital marketing and social media presence across multiple platforms. This revitalization ensured that Azul's online presence reflected its commitment to its customers and to its mission.

Services & Offerings

Business & Brand development

Taking these steps is a straightforward way we can collaborate:

1. Initial Consultation: Let's start with an initial consultation where we can delve into your goals, values, and vision for your business and your life. During this session, we'll explore how my holistic business and brand development approach can support you.

2. Exploration of Unique Value Proposition: Through a creative process, we'll explore your passions, talents, experiences, and opportunities to uncover your unique value proposition. This involves understanding your purpose and mission and how they align with your business goals.

3. Path Forward: Together, we'll shape a unique path that reflects your purpose and aligns with your objectives. From defining your purpose to crafting core messaging and revenue models, we'll create a compelling narrative that expresses your distinct value.

4. Creative Visioning: I'll assist you in developing a creative vision that encapsulates your brand identity and resonates with your customers. This includes defining your brand's visual aesthetic, tone, and style.

5. Core Message Development: We'll work on crafting a core message that effectively communicates you and your brand's essence and value proposition

6. Marketing Framework: I'll help you develop a comprehensive marketing framework that outlines strategies for reaching and engaging your audience, exploring market opportunities, building relationships, and fostering growth.

7. Online Community Development: If relevant to your goals, we can develop or enhance your online interactive community, such as a portal. This may involve improving aesthetics, enhancing user experience, and optimizing digital marketing and social media presence across multiple platforms.

Services Offered:

Holistic business and brand
development
Exploration of unique value proposition
Creative visioning
Core message development.
Marketing framework creation
Exploration of the market, relationship, and growth opportunities
Online community development and enhancement

Working together we'll create a strategic roadmap that positions your brand for success and help you achieve your goals.

Learn More

Brand development

I’m here to support your brand's growth and development. I offer a suite of services that create a cohesive and compelling Ipresence across all channels. Let's collaborate to elevate your brand and achieve your business objectives.

Creative Visioning

We'll craft a strategic vision for your brand that aligns with your core values, purpose, and goals, setting the foundation for everything we do.

Core Message and Marketing Framework

Together, we'll develop a compelling brand message and strategic framework that guides your marketing efforts and ensures clarity and consistency in your communications.

Visual Identity

Together, we will design a cohesive visual identity that reflects your brand's personality, including colors, fonts, and logos, making a memorable impression.

Website Creation

Let's build a professional, user-friendly website that effectively showcases your brand and offerings and creates an engaging experience for your visitors.

Digital Marketing

I'll implement tailored digital marketing strategies to increase brand awareness, attract customers, and drive conversions, ensuring your story reaches the right people.

Cohesive Social Media Strategy

We'll develop a comprehensive social media strategy tailored to your brand, including content planning, scheduling, and creating templates for consistent branding across platforms.

Together, we'll bring your story to life, attract your ideal audience, and create a brand that truly reflects who you are.

Business Development

I’m excited to offer a comprehensive approach to help your business thrive. I focus on identifying and seizing opportunities, clarifying your purpose and message, and developing strategies for sustainable growth and long-term success. Here’s how we can work together.

Explore Opportunities

I'll help you identify and uncover new relationships and growth opportunities, allowing you to expand and develop your business effectively.

Develop Your Purpose Statement and Core Message

We'll define your business's overarching mission and objectives, ensuring everyone involved is aligned and inspired by your vision. And create a clear and compelling message that communicates your brand's essence and value, making it resonate with your audience.

Define Your Unique Value Proposition

We'll work together to articulate what sets your business apart from competitors, ensuring you effectively communicate your distinct advantages.

Create and Refine Your Business Model

Let's design and optimize a sustainable and profitable framework for your operations, setting you up for long-term success.

Develop a Holistic Strategy

I'll formulate comprehensive strategies to achieve your immediate and long-term objectives, ensuring a balanced approach to growth.

Establish a Legacy Plan

We'll outline strategies to ensure your business has a lasting impact, relevance, and legacy for years.

Craft a Brand and Market Strategy

We'll create a roadmap to build brand awareness, reach your target audience, and drive sustainable growth.

Cultivate Networks and Partnerships

I'll help you forge meaningful connections and collaborations, expanding your reach and opening new avenues for opportunity.

Level i

Consultation and Advising

I provide consultation and advice, and you handle implementation.

Fee: $220/hour or Package for $1,500 including 2-3 hour deep dive plus 5 subsequent sessions .

Level ii

Collaboration and Co-Creation

I collaborate closely to co-create deliverables such as visual identity, website, landing page template, and social media strategy.

Fee: To be determined based on project scope. $500 - $3,000 range

Level iii

Comprehensive Deep Dive AND Implementation

I fully commit myself to a comprehensive deep dive and am responsible for implementing predetermined goals and strategies, becoming an integral part of your team for an interim period.

Fee: Hourly rate of $220 or monthly from $1,100 -$25,000 depending on scope of work.
Availability: Limited availability; JV or profit participation considered.

I offer three levels of working together, each designed to cater to your unique needs and preferences. Whether you seek guidance and advice, collaborative creation, or comprehensive implementation, you’ll find a level that fits your requirements. Let’s embark on this journey together and realize your full potential!

Featured Testimonial

“Gayle Zalduondo, What can I say? She's amazing, a brilliant thinker and a problem solver, a true visionary and strategist and a volcano of ideas. I love her high energy and sense of adaptability to any circumstance.

She easily navigates through challenges, bringing a refreshing and dynamic approach to everything she does.

Gayle is trustworthy, sensitive, and intuitive. She can sense what's happening in the field and is always a step ahead, but what's really special about her is that she's not just a smart professional.She's a really caring and loving person. That's what I like the most.In a world where genuine connections matter, she stands out as a loving and supportive human being.

Working with Gayle is not only productive, but also a pleasure on a personal level. I'm really happy to have her as a friend and associate.”

Pierpaolo De Angelis

Director of Azul Productions, One Dance Tribe and Azul conscious movement