Ripple

“Management can be measured by metrics. Leadership is felt.” ~ Gayle Zalduondo

Business and BraND DEVELOPMENT

I collaborate with inspired creators, entrepreneurs, and change-makers ready to embrace life's abundance through a creative process. Drawing on my extensive experience in idea formation and hands on business leadership , I offer a holistic, human-centered approach to nurturing living systems.

Together, we embark on a journey of exploration into your purpose, supporting your growth and understanding of yourself, your organization, and your mission. Your purpose may evolve, shaped by various aspects of your life.

Central to this journey is connection—are you aligned with what you do, the people you work with, and the states of being you embody? We tap into your natural energy and intuition, crafting a roadmap to your desired destination.

Delving into your passions, talents, experiences, and opportunities, we shape a unique path forward. From defining your purpose to crafting core messaging and revenue models, we co-create a compelling narrative that expresses your distinct value.

Together, let's unlock your potential and tell your story.

This transformative journey is tailored for those craving profound positive change, eager to embrace their leadership role, and yearning for a life rich in wholeness and balance.

We embark on a deep dive into your intentions, values, mindset, and skillsets, immersing ourselves in discovering your unique value proposition and seamlessly integrating it into every facet of your life.

This voyage demands self-inquiry, self-responsibility, unabashed honesty, and a courageous commitment to evolving into the best version of yourself. Together, we embark on a dynamic process that fortifies your foundation and provides the structure and tools to elevate, expand, and flourish.

Lets connect

Example of Business Development Solution

Azul- a conscious movement community

Challenge:

Azul sought to define its company direction, strategy, and messaging to better address the shifting needs of its customers in these dynamic times. The goal was to open new avenues and enhance competence to seize emerging trends and opportunities effectively.

Solution:

We embarked on crafting a comprehensive roadmap, delineating Azul's core messaging, operational strategy, revenue model, and annual calendar. This roadmap served as a structured blueprint, empowering the company to navigate and realize evolving market dynamics.

In addition, I spearheaded a transformative initiative with my team, revamping the Azul Portal—an online interactive community. We elevated its aesthetic appeal, streamlined the customer journey, and bolstered its digital marketing and social media presence across multiple platforms. This revitalization ensured that Azul's online presence reflected its commitment to its customers and to its mission.

Services & Offerings

Business & Brand development

Taking these steps is a straightforward way we can collaborate:

1. Initial Consultation: Let's start with an initial consultation where we can delve into your goals, values, and vision for your business and your life. During this session, we'll explore how my holistic business and brand development approach can support you.

2. Exploration of Unique Value Proposition: Through a creative process, we'll explore your passions, talents, experiences, and opportunities to uncover your unique value proposition. This involves understanding your purpose and mission and how they align with your business goals.

3. Path Forward: Together, we'll shape a unique path that reflects your purpose and aligns with your objectives. From defining your purpose to crafting core messaging and revenue models, we'll create a compelling narrative that expresses your distinct value.

4. Creative Visioning: I'll assist you in developing a creative vision that encapsulates your brand identity and resonates with your customers. This includes defining your brand's visual aesthetic, tone, and style.

5. Core Message Development: We'll work on crafting a core message that effectively communicates you and your brand's essence and value proposition

6. Marketing Framework: I'll help you develop a comprehensive marketing framework that outlines strategies for reaching and engaging your audience, exploring market opportunities, building relationships, and fostering growth.

7. Online Community Development: If relevant to your goals, we can develop or enhance your online interactive community, such as a portal. This may involve improving aesthetics, enhancing user experience, and optimizing digital marketing and social media presence across multiple platforms.

Services Offered:

Holistic business and brand
development
Exploration of unique value proposition
Creative visioning
Core message development.
Marketing framework creation
Exploration of the market, relationship, and growth opportunities
Online community development and enhancement

Working together we'll create a strategic roadmap that positions your brand for success and help you achieve your goals.

Learn More

Brand development

I aim to support your brand's development and growth by offering these services, ensuring a cohesive and compelling presence across all channels. Let's work together to elevate your brand and achieve your business objectives

Creative Visioning: Crafting a strategic vision for your brand that aligns with your values and goals.

Core Message and Marketing Framework: Developing a compelling brand message and strategic framework to guide your marketing efforts.
Visual Identity: Designing a cohesive visual identity that reflects your brand's personality, including colors, fonts, and logos.
Website Creation: Building a professional, user-friendly website that showcases your brand and offerings effectively
Digital Marketing: Implementing digital marketing strategies to increase brand awareness, attract customers, and drive conversions.
Landing Page Template and QR Codes:
I designed and optimized landing pages to capture leads and facilitate conversions and implemented QR codes for offline-to-online engagement.
Cohesive Social Media Strategy:
Develop a comprehensive social media strategy tailored to your brand, including content planning, scheduling, and creating templates for consistent branding across platforms.

Business Development

This offering is designed to help your business thrive by identifying and seizing opportunities, clarifying your purpose and message, building and engaging with your community, and developing strategies for sustainable growth and long-term success.

Explore market, relationship, and growth opportunities: Identify and capitalize on potential avenues for expansion and development.

Develop a purpose statement: Define your business's overarching mission and objectives.
Craft a core message: Create a clear and compelling message that communicates your brand's essence and value.
Define your unique value proposition: Determine what sets your business apart from competitors and articulate it effectively.
Develop and nurture an online community (Portal): Establish and cultivate a interactive online community to engage with your audience and expand brand reach.
Create and refine your business model: Design and optimize a sustainable and profitable framework for your business operations.
Develop a holistic strategy for short and long-term success: Formulate comprehensive strategies to achieve both immediate goals and long-term objectives.
Establish a legacy plan for sustained impact: Plan for the future by outlining strategies to ensure your business's lasting influence, relevance and legacy.
Provide an operational overview and plan: Assess and streamline operational processes to enhance efficiency and effectiveness.
Develop a comprehensive brand and market strategy: Create a roadmap to build brand awareness, reach target audiences, and drive growth.
Cultivate networks and strategic partnerships: Forge meaningful connections and collaborations to expand your reach and access new opportunities.

Level i

Consultation and Advising

I provide consultation and advice, and you handle implementation.

Fee: $220/hour or Package for $1,500 including 2-3 hour deep dive plus 5 subsequent sessions .

Level ii

Collaboration and Co-Creation

I collaborate closely to co-create deliverables such as visual identity, website, landing page template, and social media strategy.

Fee: To be determined based on project scope. $500 - $3,000 range

Level iii

Comprehensive Deep Dive AND Implementation

I fully commit myself to a comprehensive deep dive and am responsible for implementing predetermined goals and strategies, becoming an integral part of your team for an interim period.

Fee: Hourly rate of $220 or monthly from $2,800 -$25,000 depending on scope of work.
Availability: Limited availability; JV or profit participation considered.

These three levels offer varying involvement and support, catering to different needs and preferences. Whether you prefer guidance and advice, collaborative creation, or comprehensive implementation, there's a level that fits your requirements.

Featured Testimonial

“Gayle Zalduondo, can I say? She's amazing,a brilliant thinker and a problem solver, a true visionary and strategist and a volcano of ideas. I love her high energy and sense of adaptability to any circumstance.

She easily navigates through challenges, bringing a refreshing and dynamic approach to everything she does.

Gayle is trustworthy, sensitive, and intuitive. She can sense what's happening in the field and is always a step ahead, but what's really special about her is that she's not just a smart professional.She's a really caring and loving person. That's what I like the most.In a world where genuine connections matter, she stands out as a loving and supportive human being.

Working with Gayle is not only productive, but also a pleasure on a personal level. I'm really happy to have her as a friend and associate.”

Pierpaolo De Angelis

Director of Azul Productions, One Dance Tribe and Azul conscious movement